Diamond Experience

Locked Diamond Page

We have made an update to the Tracr platform designed to improve the user journey for all diamonds that are registered as polished on Tracr but currently in a "locked" state.

Previously, searching for a locked diamond resulted in a "not found" page. We are replacing this with a new, informative landing page. Users will now be greeted by a page that clearly explains the diamond’s locked status and showcases the value of Tracr’s provenance and verification capabilities.

We currently require a diamond to be inscribed to appear; whether locked or unlocked.

The locked diamond page includes a few features:

• Subset of diamond data; Tracr ID, inscription number, and report number.
• A form which users can optionally fill out if they are interested in unlocking the diamond (this information will be used to determine whether Tracr pursues a feature to enable downstream unlocking).
• A demo of an unlocked diamond experience.
• A video describing what Tracr is, and does.

Impact and Benefits

• Clearer Communication: Rather than encountering a perceived error, you will now be able to confirm that the diamond is registered on Tracr but requires unlocking.
• Lead Generation: The new page includes a simple interest-capture funnel, allowing us to better understand market demand and intent for unlocking specific diamonds downstream.
• Enhanced Value Proposition: By viewing a "demo" experience of a fully unlocked diamond, users can better appreciate the benefits of the Tracr ecosystem, reinforcing trust and verification standards.

Search by Report/Inscription Number

We are pleased to announce an upgrade to our search capabilities. You can now search using grading report numbers and inscription numbers on Diamond Experience.

This enhancement is designed to provide greater flexibility and efficiency in your search process. Recognising that both report and inscription numbers are key identifiers, we've integrated them into our search functionality to streamline your workflow.

Tracr Diamond Experience

Key benefits

• Saves time by using more common reference number.
• Improves search accuracy.
• Enhances usability with a more comprehensive search experience.

Frequently Asked Questions (FAQs)

What is the "Search by Report or Inscription Number" feature?

This feature allows users to quickly find diamonds by entering their report number or inscription number.

Where can I use this feature?

You can use this feature on Diamond Experience.

Will the search results show all diamond details?

The search results will display key diamond details. You can click on a result to view the full details.

What if I can't find the diamond I'm looking for?

Double-check the report or inscription number for accuracy. Make sure your diamond is polished. If you still can't find it, contact customer support for assistance.

---

User Interface Elements

• Search Bar: now supports diamond searches using report or inscription numbers.

Tracr Diamond Experience

• Card view results: helps you quickly scan and visually compare your options, particularly when multiple diamonds share the same report number from different laboratories.

Card view results when multiple diamonds can be found.

How It Works

1

Enter Report/Inscription Number

In the search field, type the diamond's report number or inscription number.

2

Click Search

Press the "Search" button.

3

View Results (Card Display)

Matching diamond(s) associated with the searched number will appear as individual cards.

4

View Diamond

Click "View Diamond" to access the diamond experience.

How to search for diamonds using a grading report number or inscription number.